2019-20 Cleveland Cavaliers City Uniform
Created the visual identity and key artwork to showcase the team’s new City uniform. These assets were deployed across digital, social, print, and other platforms whenever the uniform was worn.
Created the visual identity and key artwork to showcase the team’s new City uniform. These assets were deployed across digital, social, print, and other platforms whenever the uniform was worn.
Instagram slideshow showcasing the different details of the uniform.
Wallpapers
Wallpapers created for fans to download and save to their mobile device.
Wallpapers created for fans to download and save to their mobile device.
Retouched Photos
Retouched detail shots of the uniform.
Retouched detail shots of the uniform.
Arena Activations
The brand carried through onto other mediums within the arena.
The brand carried through onto other mediums within the arena.
Awards
This campaign went on to win awards from the Cleveland American Advertising Federation in 3 categories: Microsites, Art Direction and Integrated Branded Content.
This campaign went on to win awards from the Cleveland American Advertising Federation in 3 categories: Microsites, Art Direction and Integrated Branded Content.
